[LINE Messenger] Australia User Research on Mobile Messengers and Stickers

Sydney & Melbourne, Australia
Jun. 2014 – Aug. 2014
With Namho Hong, Semo Ku, and Hani Chang
Organized and funded by LINE messenger and Yonsei Univ. 
Winning team of the uGET competition

  • Planned and executed FGIs to more than 100 prospective users in Australia in English for a month.
  • Derived personas of Australian users and established market penetration strategies.